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For Sustainable Materials

We amplify the use of sustainable materials, chemicals, products, and packaging.

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Focused on Scaling Sustainable Solutions

We believe that regeneration is mission critical to the evolution of capitalism & humanity

Customers, employees, investors, and communities all want the same thing: sustainable solutions. The problem is: these technologies cost millions and take years to commercialize.

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Featured In The News

Check out how we are driving sustainable solutions across industries

Sustainable Solutions Fundamentally Drive Efficiency

Commercializing sustainable solutions requires a lot of time, money, and energy

There is a graveyard of sustainable materials and clean technologies that never made it to commercial production. Without millions of dollars and years of R&D, winning in this industry is a long shot (at best).

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Sustainable Innovation

Optimizing For Regeneration

We help startups and large corporations scale the use of sustainable materials, chemicals, products, and packaging.

Sales

Sustainable materials can suffer from long sales cycles and unique challenges as they scale.

Marketing

Effectively generating leads & marketing solutions can be difficult in industrial markets.

Investment

Investment in sustainable materials is important to subsidize pre-commercial activities.
Sustainable Solutions Are Nuanced

Commercializing sustainable materials is much more complicated than scaling other solutions

Sustainability mandates will require companies to find alternative solutions to reduce Scope 3 Carbon Emissions. We solve problems for producers and consumers of sustainable materials.

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Multiple Stakeholders

Integrating new materials requires many departments that all care about different things.

  • R&D = Performance

    Material scientists and mechanical engineers are looking to determine if an alternative material can meet the required properties (mechanical, thermal, electrical, physical, chemical, optical, magnetic, etc).

  • Sustainablility = CO2

    Sustainability departments care about carbon footprint reduction, responsible sourcing, and the message the company gets to tell its stakeholders (with approval from marketing, legal, communications, etc).

  • Procurement = Price

    The procurement team cares about how much materials cost, how much they weigh, how they're shipped, and how you scale. Procurement teams need to understand how you become a reliable supplier.

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Externalities Beyond CO2

Communicating other side effects of replacing a legacy solution creates unique anchors.

  • Reducing Pollutants

    Creating materials from petrochemicals releases pollutants like Arsenic, Mercury, Lead, Benzene, Formaldehyde, Methane, Sulfur Dioxide, Nitrogen Oxides, Carbon Monoxide, VOC’s, Uranium, and other types of particulate matter. Reducing these pollutants is important.

  • Reducing Toxins

    Exposure to most household chemicals disrupts our body's hormone production and natural rythm. Reducing these toxins is important.

  • Unknown Unknowns

    Figure out the unique angles that your product adds value to the world. This can be all the little benefits that your solution provides to the world.

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3rd Grade Language

Seize the opportunity to take really complex topics and explain them in a way that is repeatable & unique.

  • Easy to Understand

    Can an elementary schooler understand what you do and how it works?

  • Repeatable

    Can someone repeat what you do to a coworker or family member? If not, how do you expect word to spread?

  • Memorable

    Is what you're saying memorable? If not, it will just blend in and become another 'me too' type of offering.

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Multi Faceted

Being a leader in sustainable solutions is only possible with dozens of innovations.

  • Materials

    Most plastics and additives are made from hydrocarbons (coal, oil, nat gas). These materials are very strong, very light, and very cheap.

  • Products

    Metals and minerals are typically heavy, energy intensive, transportation inefficient, extracted resources.

  • Packaging

    The built environment needs sustainable alternatives across hundreds of different types of products. It's time to systematically reduce embodied carbon.

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Long Timeline

Companies can take many years to find, test, & commercialize clean technologies.

  • Hard To Find

    Suppliers of sustainable materials are often not world class marketers. These companies could also be on the other side of the earth. Locating suppliers can be time and energy intensive.

  • Long Testing Que

    Large companies have lots of materials that needed to get tested yesterday. New materials can sit in line for many months (or longer) before R&D teams have the time and resources to dive deeper.

  • Iterative Process

    Testing new materials requires a feedback loop from the consumer of the material back to the producer of the material. Often times there are adjustments to formulations and processing conditions that are required for optimal performance.

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High Costs

Sustainability-focused innovations can cost millions in R&D if not managed properly.

  • Dedicated Labor

    The people at R&D labs who call the shots are well compensated. Experts at these R&D labs include materials scientists, mechanical engineers, polymer chemists, chemical engineers, and other types of scientists, engineers, and mathematicians.

  • Dedicated Equipment

    The equipment required to run tests on new materials is expensive to acquire (and run). Often times, a company will have to use commercial equipment to run tests.

  • Opportunity Cost

    If they are working on your material, they are dedicating resources that could be going to another material. A company only has so much bandwidth, so you are oftentimes competing with other innovations for the same time, money, and energy.

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Creating A Sustainable Future Means...

Embedding sustainable solutions in each part of the supply chain

Sustainability used to just be about solar panels and CO2 reduction. Now there are entire industries that support sustainable alternatives.

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Sustainable Materials

Crops, mushrooms, algae, microbes, and enzymes can create the products we know and love.

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Sustainable Packaging

Circularity in consumer and industrial packaging can unlock sustainable consumption.

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Sustainable Agriculture

Renenerative agriculture can help scale positive outcomes for human and planetary health.

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Sustainable Finance

Investments in clean technologies are helping investors drive financial returns & positive impacts.

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Everyone Has The Same Goal

Reduce CO2 Without Compromising Price and Performance

Sustainable alternatives that can hit this mandate are bound to outperform their competitors long term.

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  • Cost
  • Performance
  • CO2
Hot Off The Press

Discover insights that drive the adoption of clean technologies

Designing Recyclable and Reusable Polymers for a Circular Economy

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Safer Plastic Solutions Replacing Harmful Additives with Sustainable Alternatives

Safer Plastic Solutions Replacing Harmful Additives with Sustainable Alternatives

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Advanced Plastic Recycling Paving the Way for a Greener Future

Advanced Plastic Recycling Paving the Way for a Greener Future

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