Maximizing Regeneration

In Materials Chemicals Packaging Products Agriculture Food Transportation Finance Technology Government Media Marketing Consumer Behavior

Our team believes that regeneration is mission-critical to the evolution of capitalism and humanity.

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Our North Star

We Optimize For Regeneration

Our team is crystal clear on what we do, how we do it, and why we exist.

Vision

Advance Circular
Economies

Mission

Commercialize Sustainable Technologies

Purpose

Standardize Regenerative Production

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Check out how we are driving sustainable solutions across industries

We Have Been In Your Shoes

A founder with years commercializing sustainable technologies

Our founder, Jesse Henry, was previously the co-founder and CEO of Heartland Industries, a material science company that manufactures natural fibers to reinforce plastic. He has spent years integrating sustainable solutions into the manufacturing, chemicals, and agriculture sectors.

Leverage Jesse's Experience In Your Company

Sustainable Inputs = Sustainable Outputs

ALT LABS has a team, software, and advisors focused on scaling clean technologies

Over many years, our team has learned from scaling clean technologies the wrong way and the right way. We like to help our clients avoid many of the mistakes we have previously made.

Experienced in Sustainability, Marketing, Sales, & Technology

The ALT Team

ALT LABS has built a world-class team with backgrounds in sustainable materials, marketing, sales, manufacturing, chemicals, investments, and sustainable technologies.

Jesse Henry

Jay Feldman

Bryan Feinberg

What We Focus on Grows

Our Core Values

These principles govern our day-to-day decision-making at ALT LABS.

Resilience

You can't lose if you don't give up.

Unity

Teamwork makes the dream work.

Impact

Build something worth smilig about.

Sales & Marketing For Regeneration

Generating leads and shortening sales cycles for sustainable materials & chemicals

Getting to commercial production and scaling should be the focus of every clean tech company. We unlock these outcomes through implementation, documentation, and automation.

Cold & Warm Email Campaigns
Standard Operating Procedures
Website Content
Social Media Content
Lead Magnets & Landing Pages
Partnerships & Distribution
Long Form Presentations & Training

Connect With Our Team To Learn More

Sustainable Solutions Are Nuanced

Commercializing sustainable materials and chemicals can cost a lot of time, money, and energy

We have spent many years focused on the problems and solutions associated with finding, testing, and commercializing sustainable innovations. These are some of the problems faced by producers and consumers of sustainable solutions.

Producers of Sustainable Materials Consumers of Sustainable Materials

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Multiple Stakeholders

Integrating new materials requires many departments that all care about different things.

R&D = Performance

Material scientists and mechanical engineers are looking to determine if an alternative material can meet the required properties (mechanical, thermal, electrical, physical, chemical, optical, magnetic, etc).
Sustainablility = CO2

Sustainability departments care about carbon footprint reduction, responsible sourcing, and the message the company gets to tell its stakeholders (with approval from marketing, legal, communications, etc).
Procurement = Price

The procurement team cares about how much materials cost, how much they weigh, how they're shipped, and how you scale. Procurement teams need to understand how you become a reliable supplier.

Externalities Beyond CO2

Communicating other side effects of replacing a legacy solution creates unique anchors.

Reducing Pollutants

Creating materials from petrochemicals releases pollutants like Arsenic, Mercury, Lead, Benzene, Formaldehyde, Methane, Sulfur Dioxide, Nitrogen Oxides, Carbon Monoxide, VOC’s, Uranium, and other types of particulate matter. Reducing these pollutants is important.
Reducing Toxins

Exposure to most household chemicals disrupts our body's hormone production and natural rythm. Reducing these toxins is important.
Unknown Unknowns

Figure out the unique angles that your product adds value to the world. This can be all the little benefits that your solution provides to the world.

3rd Grade Language

Seize the opportunity to take really complex topics and explain them in a way that is repeatable & unique.

Easy to Understand

Can an elementary schooler understand what you do and how it works?
Repeatable

Can someone repeat what you do to a coworker or family member? If not, how do you expect word to spread?
Memorable

Is what you're saying memorable? If not, it will just blend in and become another 'me too' type of offering.

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Multi Faceted

Being a leader in sustainable solutions is only possible with dozens of innovations.

Materials

Most plastics and additives are made from hydrocarbons (coal, oil, nat gas). These materials are very strong, very light, and very cheap.
Products

Metals and minerals are typically heavy, energy intensive, transportation inefficient, extracted resources.
Packaging

The built environment needs sustainable alternatives across hundreds of different types of products. It's time to systematically reduce embodied carbon.

Long Timeline

Companies can take many years to find, test, & commercialize clean technologies.

Hard To Source

Suppliers of sustainable materials are often not world class marketers. These companies could also be on the other side of the earth. Locating suppliers can be time and energy intensive.
Long Testing Que

Large companies have lots of materials that needed to get tested yesterday. New materials can sit in line for many months (or longer) before R&D teams have the time and resources to dive deeper.
Iterative Process

Testing new materials requires a feedback loop from the consumer of the material back to the producer of the material. Often times there are adjustments to formulations and processing conditions that are required for optimal performance.

High Costs

Sustainability-focused innovations can cost millions in R&D if not managed properly.

Dedicated Labor

The people at R&D labs who call the shots are well compensated. Experts at these R&D labs include materials scientists, mechanical engineers, polymer chemists, chemical engineers, and other types of scientists, engineers, and mathematicians.
Dedicated Equipment

The equipment required to run tests on new materials is expensive to acquire (and run). Often times, a company will have to use commercial equipment to run tests.
Opportunity Cost

If they are working on your material, they are dedicating resources that could be going to another material. A company only has so much bandwidth, so you are oftentimes competing with other innovations for the same time, money, and energy.

Building A New Product Category

Are you commercializing a sustainable solution?

If you are a startup or large corporation looking to integrate sustainable alternatives into mass manufacturing, let's connect.

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