Report: The Future of Packaging – A Ten-Year Outlook

Introduction

Packaging waste has become a critical environmental challenge, prompting a global shift toward more recyclable and sustainable packaging. Governments, companies, and consumers are increasingly demanding solutions that reduce waste and enable a circular economy – an economic system aimed at eliminating waste through continual use and recycling of resources. The next decade will see significant changes in the packaging industry, driven by material innovations, improved recycling technologies, stricter regulations, and new business models. The scale of the issue is enormous – for example, nearly 100 billion pieces of plastic packaging are thrown away in the UK each year (Notpla Secures £20 Million In Funding For Plastic-Free Seaweed Packaging). In response, stakeholders are rethinking packaging design and end-of-life processes. This report examines key trends shaping the future of packaging recyclability over the coming ten years, including breakthroughs in materials, advancements in recycling tech, evolving policies, the push toward circularity, business adaptations, and remaining challenges.

Trends in Material Innovation

Packaging materials are rapidly evolving to improve recyclability and reduce reliance on fossil-based plastics. Bio-based and biodegradable materials are on the rise. Innovators are developing packaging made from renewable resources such as seaweed, agricultural residues, and other upcycled waste. For instance, seaweed-based packaging has emerged as a promising plastic alternative – it is biodegradable and even edible in some applications (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). Similarly, upcycling waste (e.g. turning food or agricultural waste into packaging) not only diverts waste from landfills but also reduces the need for virgin materials (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). These solutions illustrate a broader trend of replacing traditional plastics with materials that have a smaller environmental footprint.

(Notpla Secures £20 Million In Funding For Plastic-Free Seaweed Packaging) Seaweed-based packaging, such as this compostable food container by Notpla, exemplifies material innovation aimed at replacing single-use plastic.

Equally important is the development of innovative plastics and fibers that are easier to recycle. Many companies are investing in bio-attributed plastics (plastics produced from renewable or waste feedstocks) and advanced paper-based materials with protective coatings. These new options can maintain the functionality of conventional packaging while being recyclable or compostable (Upm traces the three trends of future packaging – Paper Industry World). For example, multi-layer plastic films (used for food packaging) have been notoriously difficult to recycle, but now there are barrier papers and compostable coatings that can do the same job. In one case, a plastic liner inside a bakery goods box was replaced with a special barrier paper liner that meets food safety standards (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com). Another trend is the shift toward mono-material packaging, where packaging components are made from a single material (e.g. all-plastic of one type, or all-paper) to simplify recycling. Using one material for an entire package reduces contamination in recycling streams and makes it easier for facilities to sort and reprocess the material (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). Additionally, companies continue to explore compostable and biodegradable plastics derived from plants that can break down more quickly than conventional plastics (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). While such materials are not a silver bullet, they offer alternatives for packaging that would otherwise likely end up as persistent waste. Overall, material innovation in the next decade will center on making packaging inherently more sustainable – using renewable inputs, reducing material complexity, and designing with end-of-life recyclability or compostability in mind.

Advancements in Recycling Technologies

Emerging technologies in recycling are set to dramatically improve the recyclability of packaging by expanding the types of materials that can be recycled and increasing the efficiency of recycling processes. A key development is the rise of advanced sorting systems powered by artificial intelligence and robotics. These systems use machine vision and smart algorithms to identify different packaging materials on sorting lines and automate their separation. AI-driven recycling robots are already being deployed to recognize and sort materials faster and more accurately than manual methods. These robots can pick out specific plastics, metals, or paper from mixed waste, resulting in higher-purity recyclables for reprocessing (ZenRobotics launches fourth generation of waste sorting robots – Recycling Today). By reducing contamination and capturing materials that might otherwise be missed, intelligent sorting technology helps ensure more packaging actually gets recycled. This also addresses labor shortages and safety issues in recycling facilities through automation.

(ZenRobotics launches fourth generation of waste sorting robots – Recycling Today) AI-guided robotic sorters, like the one shown, can identify and separate packaging waste with high precision, improving recycling rates and material purity.

Another area of rapid progress is chemical recycling, sometimes termed “advanced recycling.” Traditional mechanical recycling (shredding and re-melting plastics) has limitations – it generally works only on certain high-quality, clean waste streams and can degrade material properties over time. Chemical recycling technologies overcome some of these limits by breaking plastics down to their molecular or monomer level, yielding feedstock to make new plastics that are equivalent in quality to virgin material. Processes such as pyrolysis (converting plastics into oil/gas) and depolymerization (reverting polymers to monomers) can handle mixed or lower-quality plastic waste that mechanical recycling cannot. These technologies are maturing and starting to scale up. As a result, a wider range of plastics – including multi-layer packaging and films that were previously non-recyclable – can potentially be recycled into new materials (The Future of Plastic Recycling: Market Growth, Trends, and Key Players) (The Future of Plastic Recycling: Market Growth, Trends, and Key Players). For example, chemical recycling pilot plants are now able to process flexible packaging and complex plastic blends that would otherwise go to landfill or incineration.

Other innovations include enhanced cleaning and processing techniques (to deal with food-soiled or composite packaging) and digital technologies to improve recycling logistics. One notable initiative is the use of digital watermarks on packaging – invisible codes that, when scanned by recycling facility cameras, can convey exactly what material a package is made of. This enables precise sorting of packaging by type (e.g. distinguishing food-grade plastics from non-food plastics) to ensure each material gets into the correct recycling stream. While still in trials, such technologies could greatly increase sorting accuracy in the coming years. Together, these advancements in recycling tech – from smarter sorting to new reprocessing methods – will bolster the overall recyclability of packaging by creating a more efficient, capable recycling system. The challenge ahead is scaling these solutions. Many “advanced recycling” technologies are still building capacity and proving economic viability; currently they handle only a fraction of plastic waste, but the next decade should see significant growth (Advanced recycling: Opportunities for growth | McKinsey). As these technologies mature and infrastructure expands, they can complement traditional recycling and help close the loop for difficult packaging materials.

Evolving Regulatory Landscape

Regulation is a powerful driver of change in packaging recyclability. Around the world, governments are introducing ambitious policies to reduce packaging waste, spur recycling, and hold producers accountable. Recyclability mandates and design requirements are becoming more common. In the European Union, sweeping new rules will transform packaging by 2030 – under the draft EU Packaging and Packaging Waste Regulation (PPWR), all packaging must be reusable or recyclable by 2030, with certain formats also needing to be reusable (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com). This means companies selling in the EU must ensure their packaging materials can be collected and recycled (or reused) at scale, effectively phasing out non-recyclable packaging. The EU is also pushing reusable packaging systems and setting targets for recycled content. For instance, regulations will require a percentage of plastic packaging to be made from recycled material, and there are proposals to mandate minimum recycled content in new packaging (such as 30% recycled plastic in beverage bottles by 2030). Europe’s aggressive stance includes measures like fines or restrictions on packaging that doesn’t meet recyclability criteria (Advanced recycling: Opportunities for growth | McKinsey). These rules are forcing manufacturers to redesign products for end-of-life and invest in better materials.

Other regions are following suit. Extended Producer Responsibility (EPR) laws are expanding globally, shifting the onus of packaging waste management onto producers. Under EPR, companies must finance or manage the collection and recycling of the packaging they put on the market (The Future of Plastic Recycling: Market Growth, Trends, and Key Players). This approach, being adopted in parts of North America and Asia, incentivizes businesses to use materials that are easier to recycle and to reduce unnecessary packaging, since they bear the end-of-life costs. Government policies are also encouraging the use of recycled content. In the United States, for example, lawmakers have proposed national standards such as requiring 30% recycled content in plastic packaging by 2030, which would drive investment in recycling and demand for recycled resin (Comprehensive Bipartisan Plastics Recycling Bill Tackles Plastics Pollution in U.S. – American Chemistry Council). (Currently, the U.S. recycling rate for plastic packaging is only around 13%, highlighting how far there is to go (Comprehensive Bipartisan Plastics Recycling Bill Tackles Plastics Pollution in U.S. – American Chemistry Council).) The U.S. Environmental Protection Agency has likewise set a goal of reaching a 50% overall recycling rate by 2030, up from roughly 32% today (Comprehensive Bipartisan Plastics Recycling Bill Tackles Plastics Pollution in U.S. – American Chemistry Council). On top of that, many jurisdictions are implementing or expanding container deposit-return systems, bans on certain single-use items (like plastic bags, straws, and foam containers), and requiring clearer recycling labeling to reduce consumer confusion.

Regulatory changes in the coming decade will increasingly emphasize circular economy principles – laws are not just targeting end-of-life (waste collection) but also upstream product design and lifecycle. Packaging legislation is moving toward “design for recycling” rules that stipulate what materials or formats can be used. For example, some countries plan to prohibit hard-to-recycle components (like PVC shrink sleeves or carbon black plastics) and require that packaging can be easily separated into recyclable parts. Non-compliance could lead to penalties or restricted market access (Converging Trends to Reshape the Future of Packaging) (Converging Trends to Reshape the Future of Packaging). The clear message to industry is that packaging innovation must align with environmental goals. Companies that adapt early will avoid regulatory risks and possibly gain competitive advantage as sustainability becomes a market requirement. Overall, the policy trend over the next ten years is a tightening of standards to ensure packaging is not just theoretically recyclable, but actually recycled in practice – backed by infrastructure investments, standardized collection systems, and accountability mechanisms to close the loop.

Industry Shifts Toward Circular Economy

In tandem with regulation, the packaging industry itself is pivoting toward circular economy principles. This marks a shift from the old linear model of “take-make-dispose” to one where packaging materials are kept in use for as long as possible and continually cycled back into new products. One major change is that recyclability and reusability are becoming core design priorities rather than afterthoughts. In fact, recyclability has arguably become the main driver in packaging design today (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com). Companies are actively redesigning packaging to eliminate components that hinder recycling and to use materials that have established recycling streams. For example, brands are swapping out multi-layer laminates for single-material pouches, using easily removable labels and adhesives, and choosing lighter colors for plastics (since some recycling systems struggle with black or dark plastics). Such design tweaks can significantly improve the recyclability of packaging and are increasingly standard practice. At the same time, “right-sizing” packaging to avoid excess material (known as tailored minimalism) is trending, since reducing material use in the first place complements recyclability efforts (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com) (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com). By minimizing unnecessary layers or volume, companies not only cut costs but also make recycling easier (fewer mixed materials).

Another transformative shift is the revival of reusable packaging systems. After decades of dominance by single-use packaging, we are seeing a comeback in formats that can be recovered, cleaned, and refilled or reused multiple times. Reusable packaging is already common in B2B settings (pallets, drums, totes), but now consumer brands are exploring reuse models for everything from beverage bottles to shampoo containers. By 2030, the EU will require certain packaging formats to be reusable (in addition to being recyclable) (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com), which is accelerating innovation in this area. Companies are piloting programs where consumers return packaging through deposit systems or take-back programs – for instance, reusable glass bottle networks for drinks, and durable containers for groceries or take-out food that can be collected and sanitized. Standardization is key here: the industry anticipates more standardized reusable container sizes to achieve scale and interoperability (so that one container type can be used by multiple brands or retailers). This push for reusables dovetails with circular economy ideals by preventing waste at the source. However, it also requires new logistics and reverse supply chains to retrieve and process used containers, which businesses are starting to build.

Embedding circular economy principles also means companies are looking beyond just their own operations and collaborating across value chains. Many leading brands have made bold commitments: dozens of global consumer goods companies pledged to make 100% of their packaging recyclable or reusable by 2025 (or 2030 at the latest). As 2025 approaches, some are finding these goals challenging and are extending timelines to 2030, but the overall direction remains the same (Converging Trends to Reshape the Future of Packaging) – toward fully circular packaging systems. Businesses are investing in recycling infrastructure and partnerships to ensure their packaging actually gets recycled. A good example is how some major food and beverage companies are partnering with waste management and recycling firms to improve collection and processing of their specific packaging materials. Others are joining industry coalitions (like the Plastic Pact initiatives or the Alliance to End Plastic Waste) to jointly develop solutions for recycling and reuse.

Innovation in business models is another piece of the puzzle. The concept of “product as a service” is being applied to packaging – for instance, companies providing refilling services (where consumers buy a product once in a durable container and then purchase refills that regenerate the original container) or offering subscription models that swap and reuse packaging continuously. Startups and retailers are experimenting with refill stations for liquids and household products to cut down single-use bottles. All these efforts indicate that businesses are beginning to decouple growth from virgin packaging consumption, aiming instead to recirculate existing materials. Importantly, manufacturers are now recognizing that circular design can also unlock cost savings (through material reduction and reuse) and meet consumer demand for sustainability.

The transition is not without obstacles (as discussed later), but momentum is building. For instance, Danone, a large food company, reports that as of 2023 about 84% of its primary and secondary packaging is reusable or recyclable, and it is working to reach 100% in the next few years (Driving change in plastics and packaging ). Danone and others are also collaborating on reuse infrastructure – Danone has partnered with CITEO in France to create a unified national reuse system for food packaging, demonstrating leadership in scaling circular models (Driving change in plastics and packaging ). These kinds of collaborations between manufacturers, recyclers, and even competitors indicate a significant industry shift: companies are not just treating packaging sustainability as a marketing issue, but as a fundamental redesign of their supply chains. Over the coming decade, the packaging industry is expected to increasingly align with circular economy principles, designing waste out of the system and keeping materials in continuous circulation.

Business Adaptation and Strategies

Faced with changing regulations and public pressure, businesses across the packaging value chain are actively adapting their strategies. Packaging producers, consumer goods companies, and retailers are all investing in making their packaging portfolios more sustainable. One key strategy has been setting clear targets and timelines for improvement – for example, many brands announced goals to use only recyclable, reusable, or compostable packaging by 2025. As that deadline nears, it’s evident that reaching 100% is more difficult than anticipated, and numerous companies are now revising targets and extending deadlines to 2030 (Converging Trends to Reshape the Future of Packaging). This adjustment reflects the real-world challenges in changing packaging systems (from material availability to technical hurdles), but the commitments themselves have not been abandoned – if anything, they have been reinforced with more realistic plans. For instance, Danone initially aimed for all packaging to be recyclable or reusable by 2025, but pushed this goal to 2030 due to recycling infrastructure and supplier constraints (Driving change in plastics and packaging ). In the meantime, Danone has made measurable progress, achieving an 8% reduction in total plastic packaging use and a 16% cut in virgin plastic since 2018 (Driving change in plastics and packaging ). It also increased the use of recycled materials – by 2023, Danone averaged nearly 24% recycled PET in its bottles globally, and over 31% in regions with better recycling systems (Driving change in plastics and packaging ). This illustrates how companies are reducing virgin material use and boosting recycled content as interim steps toward circularity.

Businesses are also rethinking packaging design and materials in their product development. Many have established internal guidelines for Design for Recyclability, ensuring that new packaging meets certain recyclability criteria (for example, avoiding combinations of plastic and metal, using coding on plastics, limiting color additives, etc.). Packaging development teams now often collaborate with recyclers or sustainability experts at the design stage. Some firms have even redesigned iconic packaging to be more recyclable – such as switching from PVC to PET in a container, or from multi-material foil pouches to recyclable mono-plastic pouches. In sectors like beverage and cosmetics, companies are moving from plastic to aluminum cans or glass for better recyclability (since aluminum and glass have high recycling rates and infrastructure). Where a complete material switch isn’t feasible, businesses might introduce modular packaging (separable components) so that different parts can be recycled appropriately. For example, a pump dispenser might be made removable so the bottle can be recycled on its own. These adaptations require R&D and can incur retooling costs, but many companies see them as necessary investments to future-proof their products.

Another adaptation strategy is supply chain engagement and partnerships. Companies are finding that they must work closely with suppliers to get the materials they need – especially recycled resin or innovative sustainable materials. Supply agreements for recycled plastics are becoming common, as firms secure a stable supply of post-consumer resin to hit recycled content targets. Some are investing directly in recycling companies or joint ventures to guarantee feedstock. There is also a surge in startup collaborations: large packaging users are partnering with startups working on things like compostable films, new bioplastics, or refill systems, providing funding or pilot opportunities to accelerate those innovations. For example, several big consumer brands are partners in the Loop reusable packaging program, testing refillable packaging with real customers and sharing the findings.

Importantly, businesses are adapting their messaging and consumer engagement around packaging. Since consumer behavior (like properly returning or recycling packaging) ultimately determines recyclability outcomes, companies are ramping up communication on how to recycle their packaging and making it more user-friendly. Clear recycling labels, simplified packaging that is easier for consumers to sort, and take-back incentives (such as discounts for returning empty containers) are tactics being used to improve consumer participation.

In summary, businesses are responding to recyclability demands by retooling their product lines, investing in new materials and recycling processes, and collaborating across the ecosystem. While not every company moves at the same pace – some leaders are far ahead while others are still formulating plans – the overall trend in the next ten years is that sustainable packaging will become the norm. Companies that have traditionally seen packaging as a cost to be minimized are now viewing it through the lens of circular value, brand responsibility, and regulatory compliance. Those adaptations, though sometimes costly upfront, are expected to pay off by ensuring continued market access (under new regulations), meeting consumer expectations for green products, and potentially reducing long-term material costs as recycling loops close.

Remaining Challenges

Despite the progress and momentum, significant challenges remain on the path to fully recyclable and circular packaging. Over the coming decade, businesses and policymakers will need to address several persistent obstacles:

• Infrastructure and Collection Gaps: A recyclable package is only as good as the system that recovers and processes it. In many regions, recycling infrastructure is underdeveloped or unable to handle certain materials. Lack of proper collection and recycling facilities for new packaging materials (like compostables or certain plastics) means that even “recyclable” or “biodegradable” packaging might still end up in landfills (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). Scaling up infrastructure – from municipal recycling programs to advanced processing plants – is a major challenge. This includes standardizing what is accepted for recycling and expanding capacity so that emerging materials (e.g. bioplastics) can be accommodated. Without a robust waste management network, the benefits of innovative packaging won’t be fully realized.
  
• High Costs and Economic Viability: Sustainable and recyclable packaging options can be more expensive than traditional packaging. Novel materials or high recycled content often come at a premium due to limited supply chains and smaller scale of production. For businesses operating on thin margins, the cost differential is a barrier (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). While consumer willingness to pay more for eco-friendly packaging exists to a degree, it may not cover the added costs entirely. Achieving economies of scale for new materials and recycling technologies will take time. Until then, companies face tough choices balancing cost versus sustainability. Additionally, the economics of recycling itself are challenging – low virgin plastic prices (tied to fossil fuel prices) can undercut the market for recycled plastics, making recycling operations financially precarious without policy support or subsidies.
  
• Material Performance Trade-offs: Some of the sustainable packaging alternatives do not yet match the performance of conventional materials in protecting products. Ensuring product quality and safety is paramount – for instance, food and beverage packaging must prevent spoilage, leakage, and contamination. Switching to a recyclable or compostable material that compromises barrier properties or shelf life can lead to increased product waste, negating environmental benefits (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). Companies thus face the challenge of improving eco-friendly materials to meet all functional requirements. Progress is being made (as with new barrier coatings for paper, or improved biopolymer formulas), but certain applications like high-moisture or high-heat environments still pose difficulties. Finding the right balance between durability and sustainability remains an ongoing task.
  
• Consumer Behavior and Participation: Even when packaging is designed for recyclability, it relies on consumers to dispose of it correctly. Consumer confusion or apathy about recycling can result in recyclable packaging being thrown in the trash, or improper items contaminating recycling bins. For example, plastic bags or food-contaminated containers can gum up sorting machinery and spoil batches of recyclables (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). Likewise, reusable packaging systems only work if consumers return the containers. Changing consumer habits – through education, convenient return options, or incentives – is a social challenge. The next decade will likely require campaigns to improve recycling literacy and to encourage consumers to embrace reuse (e.g. remembering to bring back refillable bottles). Without broad participation, the impact of industry and policy efforts will be blunted.
  
• Supply of Recycled Material: As more companies demand recycled content to meet targets or regulations, there is pressure on the supply of quality recycled materials. Already, some businesses cite scarcity of recycled plastics (especially food-grade plastics) as a limiting factor (Driving change in plastics and packaging ). It will take time to ramp up recycling output to feed the circular supply chain. If demand outstrips supply, prices for recycled material could rise, and companies might struggle to source enough for their needs. Developing efficient closed-loop systems (where a company’s own packaging is collected and turned back into its products) could alleviate this, but currently only a small fraction of packaging is recovered and remade into the same applications.
  
• Technical and Design Limitations: Certain types of packaging are intrinsically hard to recycle, and no easy alternatives have been found yet. Multi-layer packaging, pouches with mixed materials (plastic/metal/paper), and small-format items (like thin wrappers or sachets) are problematic. While research is ongoing, the industry still lacks scalable solutions for some of these items. Many brands still use complex packaging out of necessity or convenience, which continues to hamper recyclability (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com). Over the next ten years, breakthroughs will be needed to either make these formats recyclable (through tech like compatibilizers or new recycling methods) or to replace them with entirely different approaches. Until then, they remain a stubborn challenge.
  

Outlook and Conclusion

The drive toward packaging recyclability and a circular economy is set to intensify in the coming decade. By 2035, the packaging industry could look markedly different: packaging designs will be leaner and smarter, made from materials that are renewable, recycled, or easily recyclable; consumers may be accustomed to returning containers or refilling products; and wasteful single-use packaging should be increasingly rare. Many of the building blocks for this future are already being put in place through innovation and policy. However, reaching these goals will require continued effort and overcoming the hurdles outlined above. Collaboration will be critical – no single company or government can solve the packaging waste problem alone. Progress will hinge on partnerships across the value chain (manufacturers working with recyclers and municipalities), supportive regulations that create a level playing field, and consumer buy-in.

There is cautious optimism that the trends are moving in the right direction. Companies are demonstrating that business growth can go hand-in-hand with sustainable packaging by redesigning products and investing in recycling. Governments are aligning policy with circular economy concepts, which will accelerate system-wide change. Technologists and material scientists are steadily improving the toolkit of recyclable and compostable materials. If these stakeholders continue to push forward together, the vision of a circular packaging ecosystem – where packaging is never waste, but constantly reused or recycled – can become a reality. In the words of one sustainability report, the industry is making “significant strides” with innovations, but to achieve true sustainability, coordination between businesses, governments, and consumers is essential (Greening the Future: The Rise of Sustainable Packaging in a Conscious World). The next ten years will be pivotal in translating today’s pilots and pledges into mainstream practices. By 2035, success will be measured by a reduction in packaging waste and an increase in actual recycling rates, indicating that the packaging loop is finally closing. The journey ahead is challenging, but the collective efforts underway suggest that a more circular and recyclable packaging future is within reach, benefiting both the planet and the economy.Sources: (Notpla Secures £20 Million In Funding For Plastic-Free Seaweed Packaging) (Greening the Future: The Rise of Sustainable Packaging in a Conscious World) (Upm traces the three trends of future packaging – Paper Industry World) (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com) (Greening the Future: The Rise of Sustainable Packaging in a Conscious World) (The Future of Plastic Recycling: Market Growth, Trends, and Key Players) (ZenRobotics launches fourth generation of waste sorting robots – Recycling Today) (Advanced recycling: Opportunities for growth | McKinsey) (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com) (The Future of Plastic Recycling: Market Growth, Trends, and Key Players) (Comprehensive Bipartisan Plastics Recycling Bill Tackles Plastics Pollution in U.S. – American Chemistry Council) (Converging Trends to Reshape the Future of Packaging) (Driving change in plastics and packaging ) (Converging Trends to Reshape the Future of Packaging) (Driving change in plastics and packaging ) (Driving change in plastics and packaging ) (Greening the Future: The Rise of Sustainable Packaging in a Conscious World) (Greening the Future: The Rise of Sustainable Packaging in a Conscious World) (Greening the Future: The Rise of Sustainable Packaging in a Conscious World) (UPM highlights 3 trends that will change the packaging industry | PULPAPERnews.com)